Dr. B. J. Fogg, director of Stanford's Persuasive Technology Laboratories and the leading proponent of captology, defines persuasion as "an attempt to shape, reinforce, or change behaviors, feelings, or thoughts about an issue, object, or action."
This is a very interesting approach on what makes us believe that one source is more trustworthy than another. As a travel and tourism instructor I am more inclined to search a particular subject form an official website such as World Tourism Organization or International Air Transport Association. As a future librarian, I will face the same dilemma. Which online source is more credible than another?
2 comments:
Hi Marina,
Good to know i have a certified travel consultant for those times that i may be travelling back to Kenya! What a good piece on persuasion and thanks for the moral support. Yes we shall overcome with power of knowledge and information.
Best regards,
Juliana
anon post
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